Playbook
Turn Local Searches Into Direct Bookings
A Practical Guide for Hotels & Resorts
Master local search optimization to convert online searches into direct bookings and reduce dependency on OTAs.
Get the Playbook →Digital download. Secure checkout on Selar.
Why local search decides who gets the booking
When a guest searches for a place to stay near a destination, the properties shown in Google's map results get the clicks. If your hotel is missing or poorly set up there, those guests book somewhere else, often through an online travel agency that takes a commission on every booking.
Local search is how you get in front of guests who are already looking for a stay, and it is how you turn that attention into bookings made directly with you.
What this playbook covers
- ✓ Local search optimization for hotels and resorts
- ✓ Converting online searches into direct bookings
- ✓ Reducing your dependence on OTAs
Who it's for
- ✓ Hotel, lodge and resort owners who rely on Booking.com or Expedia for most of their bookings
- ✓ General managers and marketing managers responsible for bookings and online visibility
- ✓ Properties that want to show up when guests search for stays in their area
Turn Local Searches Into Direct Bookings
A Practical Guide for Hotels & Resorts
Get the Playbook →Start with our free guides
Want a taste of the thinking first? These free guides cover the same ground.
Frequently asked questions
Will this help me reduce what I pay to Booking.com and other OTAs?
That is the aim. The playbook is about getting guests to find you in local search and book directly, so fewer bookings have to go through a commission-charging platform.
What format is the playbook?
It is a digital download. Checkout and delivery are handled securely through Selar, so you can get it from any device.
Who wrote it?
This playbook was written by Jo Mogere, founder of BookedUp Africa, a digital marketing consultancy that works with hotels and resorts in Kenya and East Africa.
Can you help me apply it to my property?
Yes. If you would rather have it done with you, book a free growth audit and we will look at your property together.
Prefer to have it done with you?
Book a free growth audit and we'll look at your property together.
Claim My Free Growth Audit →