Direct Bookings

Every booking through Booking.com or Expedia costs 15-25% in commission. That's real money leaving your property on every single reservation — and most of it is recoverable without leaving those platforms.

We work primarily with Zeevou for channel management — real-time sync across OTA listings plus a full property management layer in one system — and have also configured Beds24 and Lodgify depending on a property's needs. On top of that, we set up Google Hotel Center price feeds so properties show up in Google's price-comparison box next to the OTAs, a placement most independent hotels never reach because the setup (GBP verification, the XML feed, a booking engine that can actually accept the booking) is more involved than it looks.

Beyond the technical setup, direct booking growth comes down to giving guests who already found you a reason to book direct instead of defaulting to habit: a visible, instant booking flow, a direct-only perk that doesn't violate your OTA rate parity agreement, and a post-stay sequence that brings repeat guests back through your own channel next time.

We work through this in phases — foundation first, then repeat guests, then new direct demand — because a rushed push to "go direct" usually just confuses guests without changing the numbers.