NAP Consistency for Hotels: Why Your Details Need to Match Everywhere
Keep your Name, Address, and Phone number consistent across every platform so guests — and Google — can always find you.
What is NAP and Why It Matters
NAP = Name, Address, Phone. These three pieces of information must be identical across your website, Google Business Profile, and all business listings (citations). Even small differences confuse Google's algorithms and hurt your rankings.
Common NAP Mistakes
- • Hotel name: "Safari Lodge" vs "Safari Lodge Limited" vs "Safari Lodge Kenya"
- • Address: "Nairobi, Kenya" vs "Nairobi" vs "Nairobi 00100"
- • Phone: "+254 712 345 678" vs "0712345678" vs "+254-712-345-678"